It has been
announced that the UK switch brand will migrate to become
Maestro. Migration of the brand will begin with immediate
effect and will be completed by mid-2007. In the early stages,
most cards and shop windows in the UK will carry both the
Switch and Maestro logos, and then gradually the Switch brand
will be withdrawn.
Most Switch cards already carry the Maestro logo on the reverse
as an international acceptance brand, enabling them to be
used at cash machines and shops world-wide. However, many
cardholders are unaware of this facility and the move to migrate
the brand fully to Maestro is intended to simplify and clarify
the cardholder proposition - with one clearly-recognisable
brand for both domestic and international use.
Maestro is the world's leading debit brand and is owned by
MasterCard. Maestro cards are already accepted at over 6 million
locations across the globe and over 790,000 ATMs worldwide.
Maestro is the leading online debit programme in the world,
with more participating issuers, cards and acceptance locations
in more countries than any other online debit brand.
Updated configuration files for the suite of Soft EFT products
in order to support the migration of Switch to Maestro will
be released as necessary to customers and resellers who have
support contracts with International POS
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